Cadbury dropped from royal warrant list after 170 years tophyper

Chocolate maker Cadbury has been removed from the list of royal warrants for the first time in 170 years.

The Birmingham-based chocolate company was given its first Royal Warrant as a chocolate and cocoa manufacturer by Queen Victoria in 1854, but lost its royal endorsement under King Charles.

Mondelez International, which owns Cadbury in the United States, said it was disappointed to be stripped of the arrest warrant.

The king has Granting royal orders To 386 companies that previously received guarantees from Queen Elizabeth II, including John Lewis, Heinz and Nestlé.

Corporations holding a Royal Warrant of Appointment, granted for a period of up to five years, are recognized for providing goods or services to the monarchy.

Among the king’s new list of warrant holders are several companies that sell food and drink, such as Moet and Chandon, Weetabix, and chocolate makers Bendicks and Prestat Ltd.

Collateral holders They are allowed to use their associated royal coat of arms on packaging, as part of advertising, or on stationery.

Earlier this year, campaign group B4Ukraine urged the king to withdraw licenses from companies “still operating in Russia” following the invasion of Ukraine, naming Mondelez and consumer goods company Unilever, which were also stripped of their certification. .

“While we are disappointed to be one of hundreds of other UK businesses and brands not to receive a new memorandum, we are proud to have received one before, and we fully respect the decision.” A Mondelez spokesman said.

Unilever added that it is “very proud” of the long history its brands have provided for the royal family, and recently received a note from Her Majesty Queen Elizabeth II.

Professor David Bailey, from Birmingham Business School, said the decision to strip the chocolate manufacturer of its warranty would impact its costs, as the brand would have to remove it from all packaging.

He added that the royal order was a “kind of stamp of approval” that was believed to bring significant benefits to the UK economy.

Speaking on BBC Radio, Professor Bailey said British businesses had also benefited from royal support.

He asked, “What good is a royal order if not to help British jobs and British production?” he asked.

The British chocolate giant celebrated 200th anniversary Earlier this year, following its founder John Cadbury He opened a grocery store Selling cocoa and drinking chocolate in Birmingham on 4 March 1824.

The brand expanded as his sons took over the business, eventually building the Bournville factory which became the largest cocoa factory in the world.

US food company Kraft acquired the brand in a controversial takeover in 2010, and Cadbury became part of the Mondelez division in 2012.